Like a psychedelic tropical beach riot in the nude, Sabre’s new marketing campaign is going backwards into the future…….

That’s actually the little tag phrase that came along with their email. I’m not really sure what it means, but it has zang.

The campaign is called Mental Hiatus, hence the title of this post. I’m not sure if it has anything to do with Marty McFly, but there are some pretty tripped out images that go along with the campaign.

Above are also some super cool behind the scenes shots that we ripped off the Sabre Blog. Personally I think some of of them are better than the campaign shots, but no sunnies, which means no product tie in, which mean no love…….

You can check out their revamped website here. It’s might run a bit slow the first time you check it, but it’s full of boobs and funny shit – well worth a sniff

Out.