A new feature post has emerged in the Empire world. This one round sees us delve into the creative minds that be POP Mag…

In case your finger has slipped off the throbbing pulse and landed somewhere stinky, Pop is a free print publication with a distribution of 10,000 copies per issue, delivered to surf/skate/snow stores all around Australia. They also simultaneously run an online magazine which averages around 27,000 page views per month.

Pop was founded by snowboarder Rick Baker and friend David Keating back in 2004.

Check out the article just to your right on the main page, or click here — and don’t be afraid to let us know what you think of it…
Or who you would like to see as the next feature post..

Woooooooooooooooooooooooooooooo