Nike 6.0 are stepping up in the rad stakes for me this week with some really exciting initiatives including their Motel No Tell Project and Jimbo Phillips x Pier Pressure collaboration.

The Motel No Tell project is pretty damn sweet. Nike 6.0 have taken over an historic Inn at Calafia Beach in San Clemente, transforming the 16 room hotel into the epicenter of all things 6.0. The Motel No Tell will do everything from house athletes to host events like movie premieres, product launches, art shows, and workshops. The Motel will also feature an onsite retail lobby stocked with 6.0’s most limited edition product.

In addition to the Motel No Tell, Nike 6.0 has also teamed up with Jack’s Surfboards to present the Pier Pressure surf comp in Huntington Beach from June 28th to the 29th. To pump up the partnership they have recruited Jimbo Phillips to produce the event artwork and tag up 24 pairs of hand painted Nike 6.0 Cush’s.

Five pairs of these shoes will be sold through the Jack’s online store, twelve will be sold at the Motel No Tell, and the other seven will be promo’d to a handful lucky mother bitches.

More on the Motel No Tell as things develop.

All info and images via Radcollector