UNREASONABLE

UNREASONABLE

New Campaign time for O’Neill. They’ve just done the PR rounds with their latest brand campaign, ‘UNREASONABLE’ - The global campaign highlights O’Neill’s long-lasting commitment to delivering above and beyond what would be considered...
Burton. Ltd Ed ’14.

Burton. Ltd Ed ’14.

That crew neck is WILD. Have fun wearing it, might not be a regular occurance, but when you do, you will get noticed. This is all part of Burton’s new Limited Edition collection, which in a nicely timed manner, is hitting store now. The pinnacle item in Burton’s...
Chasing Epic

Chasing Epic

“Snowboarding as a winter sport has exploded in popularity in the last 25 years. One of the most prolific and talented photographers of this extreme sport is Jeff Curtes. CHASING EPIC: THE SNOWBOARD PHOTOGRAPHS OF JEFF CURTES is not only the ultimate document of...
The Mile High 2014

The Mile High 2014

The Australian Slopestyle Tour (part of the World Snowboard Tour) begins today with The Mile High presented by Carlton Dry at Perisher Resort, Australia. The world’s best snowboarders have been in Perisher for the practice sessions before the event. Boardworld...
BoardWorld X Modest

BoardWorld X Modest

So far the snow season in Australia this year has been as good as it gets. In saying that, for you people from Europe, Japan and America thats nothing special however the aussie crew have been making the most of it and enjoying the fresh powder and blue bird days....
Electric  Snow Goggles

Electric Snow Goggles

Snow is well and truly here in Australia with the last week of so just choking the mountains - by all reports it’s actually pretty good up there with good powder. So I guess with that in mind you should take a look at these Electric Snow Goggles… Electric...
Quiksilver’s Travis Rice Collection

Quiksilver’s Travis Rice Collection

Travis Rice is known as the pioneer of the backcountry freestyle revolution and has definitely set standards in snowboarding. Travis’ relentless pursuit of innovation in the world’s most challenging terrain places incredible demands on his gear. The...
Terje Haakonsen Identity

Terje Haakonsen Identity

Behance is gold for finding some way out stuff you wouldn’t find anywhere, this is  Terje Haakonsen Identity case study is a good example.   A bunch of guys, three I think, were pulled together to recreate Terje’s visual identity. Going thru it all on...
Shaun White goes to Prom.

Shaun White goes to Prom.

Shaun White had a bit of time off since his last appearance at the Sochi Games and has made a come back into the media by surprising a high school senior, at prom after she asked him out in the above online video proposal. Carly Monzo, a student at an all-girls...
Goggles from Nike & Dragon

Goggles from Nike & Dragon

Goggle by itself is a funny word, but you put an ‘S’ on the end of it and it all makes sense. With the snow season coming in on us here in Australia, anyone hitting the mountains will be looking for a new pair of googles… Since these two are back...
Snowboarding NYC

Snowboarding NYC

Now this is a man you will be seeing a lot more on EA. We post about him occasionally but his works just keep getting better and better. Casey Neistat who is based in NYC basically does unique shit, stuff you and I dream about and when we see it think to ourselves...
Oakley Flight Deck

Oakley Flight Deck

In a quest to make goggles look even bigger on ones face while Snowboarding, Oakley is about to drop their first frameless google. Even laying claim to the largest field of vision with it’s huge spherical lens, hello peripheral vision clarity. Given that the...
DC’s Torstein Collection

DC’s Torstein Collection

Norwegian professional snowboarder Torstein Horgmo’s collaboration with DC is already on for previews. Below are some close up previews of the collection. Rattling news for Torstein is he broke his collar bone once he got to Sochi - that’d be hectic....
Oakley Airwave

Oakley Airwave

We’ve spoken about the Airwave before and how impressive the entire setup is. Have you tried them yet? Gear Patrol did/do/have and they’ve put up a nice little article about them. You should go read it >> Gear Patrol Just a quick 101 if you...
Quiksilver & ISAORA

Quiksilver & ISAORA

New York-based high performance technical apparel maker ISAORA has teamed up with Quiksilver to produce a capsule snow collection dubbed Rare Earth. This collection is based on a shared belief in the marriage of form and function, as well as a commitment to superior...
Shaun White throws down some cash

Shaun White throws down some cash

Shaun White announced last week that he has acquired the majority share of Austrian Air & Style Company GmbH. I think he was just looking to splash some cash around as we haven’t seen much from Shaun since his Stride On Mint Gum appearance, which I would...
Nike Snowboardings LunarENDOR

Nike Snowboardings LunarENDOR

This is kinda loony - Nike Snowboarding just dropped a new boot that’s running LEDs in the swoosh. It’s funny, in the press release they state how the boot ‘commands a whole new level of recognition.’ Not like you’re going to miss someone...
686 Snowboards F/W ’13

686 Snowboards F/W ’13

686 Snowboards rolled out their 2013 fall/winter lookbook showcasing their new line of snowboards and technical apparel. 686 presents their new range of quilted parkas, waterproof outer shells, anoraks and crewneck sweaters in notably conspicuous color tones. I might...
ISAORA S/S ’14

ISAORA S/S ’14

Isaora previewed their spring/summer 2014 collection in style, with stunning photographs taken on New York City rooftops. The NYC brand has kept us amazed with their highly functional and innovative pieces which are both technical and stylish. The 2014 spring/summer...
ISAORA Fall ’13

ISAORA Fall ’13

ISAORA recently unveiled their Fall Collection for this year keeping inline with their technically-minded line of gear. The collection features futuristic gear which make use of 3-layer-fabrics, insulated fabrics and down filling. Thoughtfully-constructed jackets,...
Burton & Marvel Comics

Burton & Marvel Comics

‘Loaded with more tech than Tony Stark’s armor, the new Burton x Marvel youth outerwear smashes the cold with super hero abilities to stay warm and dry. An ideal choice for up-and-coming action heroes, this Marvel print jacket and pant doesn’t just...

#RIDEMORE

A sweet little edit from the guys at O’Neill thats super simple and hits the roots of winter and snowsports with the title #ridemore. No matter where you are there is always options to push the limits. At the end of the day O’Neill said that they are here...
Adidas Snowboarding

Adidas Snowboarding

The question is whether the brand best known for its basketball, running and soccer gear can be accepted in the world of snowboarding? What do you think… Did anyone else know Adidias were in the Snowboard Market or am I just late to the game? Anyways.. the range...

Scotty James :: Red Bull

20 year old champion, Scotty James just launched his new profile vid with the guys from Red Bull. He talks about his journey so far in snowboarding and his progression to where he is now. His journey has been fast becoming and is now one of the youngest and most...
etnies Winter Skyline

etnies Winter Skyline

etnies Winter Skyline Summer’s over and etnies created the Skyline Collection to keep you warm and dry during the cold, wet winter days ahead.  Tested by pro snowboarders JP Walker and Joe Sexton, the footwear and apparel in the collection are made with features to...