Oakley’s One Obsession.

Oakley’s One Obsession.

Over the last few years a lot of brands have, in my opinion, somewhat got lost with their campaigns. Most campaigns were focusing heavily on product or worse, trying to place the brand in a marketplace where it didn’t fit based on current trends– streetwear, MX, for...
The Oakley Book by Assouline

The Oakley Book by Assouline

I thought print was meant to be dead by now, so the cynics kept telling me so many years ago.. Yet, my bookcase continues to swell with new additions each year. The next addition will be this. A book abut Oakley. This beautifully bound hardcover digs into Oakley’s...
the POOL aoyama x Oakley

the POOL aoyama x Oakley

Still to this day the best Frogskins I’ve seen are those from BLKRBW - simply brilliant in my eyes. Catch is they sold out way to quick. They were a mix of almost over the top, but still clean and easy to wear. Some brands go way over the top when they get the...
Oakley Future Sport Project Party

Oakley Future Sport Project Party

10 out of 10 For a party to get a 10/10 it must reach some criteria and Oakley definitely made it happen last week up in Sydney for the Future Sport Project Party. On display was… - Free Alcohol - check - Quality beats from Mafia Mafia and Alice in Wonderland –...
Liberty of London x Staple 2014 Fall Capsule

Liberty of London x Staple 2014 Fall Capsule

Everyone’s talking about Liberty of London this year, and just recently Staple has joined the brand to release a capsule collection for the fall. The collection uses “Ptolemy” fabric, which then the New York clothier applies a floral-meets-camo-like print to a...
Disruptive by Design.

Disruptive by Design.

Disruptive by Design is Oakley‘s current campaign, but campaign is probably a cheap word to describe what they’re aiming to deliver - the entire movement is more about communicating the DNA of Oakley, the tech obsession, the company inception to future...
Oakley x fragment design

Oakley x fragment design

These murdered out Froggies will be available at The Pool. Entry by ticket only. By rights you’re probably asking, what and where the fuck is this pool you speak of? The Pool is a new Japanese store in Aoyoma. The celebrate their opening on April 5th this week,...
Oakley Heritage

Oakley Heritage

The eyewear model pictured above was the start of everything we know now as the Oakley brand - and how amazing is it! I wouldn’t wear the eyeshades, but then I rarely venture out of my Frogskins comfort zone. You already know the story - back in 1984, Oakley was...
Oakley x Shuan White Enduro Sunglasses

Oakley x Shuan White Enduro Sunglasses

Oakley just launched their latest addition to the ever growing Shaun White signature series, the Enduro. Inspired by Shaun’s meticulous eye for detail and a fashion-focused appeal (you wouldn’t even think about wearing these ones on the slopes), the Enduro is...
A chat w/Oakley’s R&D Division

A chat w/Oakley’s R&D Division

Oakley is a tech driven company, we know this, but generally we only know this because of the products we see come from them - or if you’ve been to their HQ’s (damn impressive). So it’s interesting when someone manages to snag an interview with...
Oakley Tincup

Oakley Tincup

This Oakley TinCan sunglasses is an impressive piece of eyewear formed from thin stainless steel. Its high-modulus stainless steel frame is lightweight and features an innovative screwless hinge mechanism inspired by hub-less motorcycle wheels, Rimlock technology to...
Oakley & The Olympics

Oakley & The Olympics

Did you watch The Olympics? I didn’t, well, I watched a little. Mainly some Ice Hockey while drinking beers in Hooters - fun times. But a lot of other people did watch the Olympics, and with good reason - elite athletes pushing themselves in the quest for the...
Eric Koston – Accliam

Eric Koston – Accliam

Koston was in Sydney for Bowlarama, amongst other things. Acclaim sat down with him and got a decent sized interview out of him. If you’re a fan, you should take five and read it all over at Acclaim. The guys pretty epic if you consider everything he’s...
Oakley Flight Deck

Oakley Flight Deck

In a quest to make goggles look even bigger on ones face while Snowboarding, Oakley is about to drop their first frameless google. Even laying claim to the largest field of vision with it’s huge spherical lens, hello peripheral vision clarity. Given that the...
Oakley Big Wave Awards

Oakley Big Wave Awards

Oakley in conjunction with Surfing Life threw there Annual Big Wave Awards on Wednesday night in Manly.  Tyler Hollmer Cross took out the big prize  of 20k and dedicated the win to his mum who he wished could have been there. Jeff ‘Camel’ Goulden and...
Oakley Airwave

Oakley Airwave

We’ve spoken about the Airwave before and how impressive the entire setup is. Have you tried them yet? Gear Patrol did/do/have and they’ve put up a nice little article about them. You should go read it >> Gear Patrol Just a quick 101 if you...
Oakley’s Bondi Store

Oakley’s Bondi Store

Oakley just opened the doors to a new store in Bondi, not just a regular store though - this one you can roll on into and create you’re own custom pair of Oakleys on the spot – frame colour and finish, lens tint, icons and more. An Australian first, the...
Oakley Bread Box

Oakley Bread Box

  Kind of reminding of the Dispatch Style (Bruce’s) from a while ago, but with much a thinner frame. Oakley are saying — “We built Breadbox™ with bold temples and the vintage surf vibe of rounded lenses, the kind with the classic look of a...
Oakley Vintage Wires

Oakley Vintage Wires

These are classic. Odd’s on you had a pair or someone you knew had a pair, if not, you were wishing you had a pair… Taking a walk down memory lane by channeling the 90s flair to their new sunglasses collection Oakley are bringing the Wire look. This is...

Bob Burnquist’s Dreamland

Bob Burnquist’s Dreamland Odd’s on you’ve seen this - it’s already 1/4million views in under 24hrs. With good reason, it’s pretty loony. Mainly the last bit with the helicopter. I’d be really interested to know more about the...
Oakley x rag & bone

Oakley x rag & bone

Oakley x rag & bone These are ok, cant imagine I’ll ever call a pair of Froggies lame - too much of a fan - but I def had higher hopes for these on first looks. It’s rag & bone so you’re psyched on that regardless, the print is from their...
Oakley Pool Party – Komune.

Oakley Pool Party – Komune.

Oakley Pool Party - Komune. Oakley is holding a WCT in Bali. Keramas actually. With all events there’s going to be parties and a party in Bali tends to get crowded with all sorts of characters. There are some hilarious photos in here - a couple that would...

Mates in Alaska :: Part 3

In episode 3 of Red Bull Mates in Alaska we learn about Jake Koia’s friendships within his sport and Jake and long-time friend Roland Morley-Brown search for some good snow where they can safely land. After a hunt in the chopper the boys come across some powder...
Fear & Loathing in Aust.

Fear & Loathing in Aust.

Fear & Loathing in Aust. Generally I wouldn’t post about a team trip, but this is an exception. Why? The execution. This is possibly the best digital execution I’ve seen of a team trip, it’s really quite impressive. Kinda helps when it’s a...

Mates in Alaska :: Part 2

So we recently posted about the Mates in Alaska series part 1 and it seems fitting that we show you part 2. In this ep of Mates in Alaska, Jake Koia further explores his roots and enjoys spending time with Roland Morley-Brown, one of his mates who he first began...