Empire Ave | Marketing

High Five w/Aaron Levant

By Lincoln Eather ⋅ January 3, 2012 ⋅ One comment

Aaron Levant, the guy that brings us Agenda a few times a year shares his thoughts on the retailers and brands who are doing good things right now…

The Bubble

By Tim Hawken ⋅ November 10, 2011 ⋅ Post a comment

General Pants have just launched a great new co-op to help give artists a leg up. Not just people who draw; but writers, musicians, photographers and more. Check that shit!

Rip Curl Mirage

By Tim Hawken ⋅ November 2, 2011 ⋅ One comment

I’ve been digging the Rip Curl Mirage campaign for a while. A cool new update. Instead of wave pools, the ‘Matrix effect’ has been taken to real life Fijian tubes.

The City is Mine :: Lee Jeans

By Lincoln Eather ⋅ October 20, 2011 ⋅ Post a comment

Lee Jeans have a new campaign launching for summer, titled ‘The City is Mine’, am yet to find any Jay-Z correlation tho (sad face)…

My Bikini :: Rip Curl

By Lincoln Eather ⋅ October 3, 2011 ⋅ One comment

Ahhh the Bikini, it’s represents everything that’s right about summer (and unfortunately some things that aren’t…)

80′s Surf Advertising

By Lincoln Eather ⋅ September 6, 2011 ⋅ One comment

How. Good. Are. Webs!!! Richie Collins we salute you.

The Wearer’s Right

By Lincoln Eather ⋅ September 5, 2011 ⋅ Post a comment

In the US, tradeshows are everywhere and everyone is slapping babies and kissing hands every other weekend. But here, things have never really taken off. That might be about to change. I say ‘might’ very cautiously….

Marketing Gig | Electric Oz

By Lincoln Eather ⋅ July 18, 2011 ⋅ Post a comment

It’s been an employment frenzy on this site lately, if none of the previous gigs tickled your fancy, this one might. Electric have an opening in their Marketing Department. And before you get too excited, realise this isn’t just any marketing job. This is a marketing job at Electric, walked only by those who have immaculate reputations of being able to rock n roll all night, and keep the business running all day.

Electric is Loveless.

By Lincoln Eather ⋅ July 7, 2011 ⋅ One comment

Marketing campaigns are hard to nail, so many variables, so many opinions, so many people to please – and that’s just inside the HQ of the brand you work at. So it’s always pleasing to see a nice campaign arrive. This latest one from Electric for the Loveless Collection is just that. Nice.