IVI Launch

Saturated markets dont seem to be scaring anyone at the moment. I know of three, wait, four, new brands about to enter the shades market in the next couple of months. Epokhe. Valley. IVI and one other… Seems they see holes others don’t… IVI are the first to launch tho, and did so in spectacular fashion in Hollywood last week.

Seems like it was a crazy night – gift bags with phones, celebrities, black leather jackets everywhere, some dude throwing shakas in every photo and shades. Plenty of shades.

Debuting with a big run of styles (10), IVI are getting serious from the get go. Some interesting shapes in there for sure, but I’ll touch on that later in the week. This is all about the party..  Check the party photos up stairs. More about IVI over at the IVI site.