ISAORA Spring ’12

Damn these guys are impressive. Starting to really hit their straps, ISAORA, are dropping quite a nice collection into store for Spring/Summer (Northern Hemi).

“For Spring 2012, ISAORA looks back to the origins of modern science and the ancient practice of alchemy as the starting point for the season. Drawing inspiration from the idea of transformation and the potential of things becoming other things. 

The color palette is subtle and nuanced. Inspired by mineral tones and elements of the periodic table it ranges from sodium white to tungsten grey to carbon black and argon green to flourine green and iridium blue. 

Built on a foundation of outerwear that combines a range of options and weights for varying conditions. From a ‘light as air’ packable waterproof shell to sophisticated and unique dyeing process on ultra light primaloft jackets, every item is a testament to research, innovation, performance and style.”

Don’t for a second think I came up with the above haha, it’s from their lookbook… Oh and you can peek their Fall collection, due out later this year over at Selectism (they have shots from the Aspen Fashion Week)

Or for a more indepth look at their lookbook, click HERE