A concept involving 10 Russian models, a Lamborghini and a wave pool in the Middle East…this is Electric Blue Heaven.

A few weeks back, Dion Agius and crew embarked on a journey to the Middle East. A journey for waves. A journey that would bring Dion to unleash on the world’s best man made wave. A studio for surfing. Smack in the middle of a desert mountain range in a foreign land.

For the full story check out the latest issue of SURFING MAG (USA), STAB (AUS), DSL Mag (EU), SURFIN’ LIFE (JAP), LA FLUIR (BRA), 7 MARES (CENTRAL AMERICA), and CARVE (UK).

WWW.GLOBE.TV

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A few weeks back, Dion Agius and crew embarked on a journey to the Middle East. A journey for waves. A journey that would bring Dion to unleash on the world’s best man made wave. A studio for surfing. Smack in the middle of a desert mountain range in a foreign land.

There was a concept. A concept involving 10 Russian models, a Lamborghini, and Dion boosting virtually every air in the book, plus a couple new ones. Electric blue water contrasting against wild mountainous backdrops.

A story was captured. Captured through the lenses of Joe G, DJ Struntz, Beren Hall, Grady Archbold. Motion & Still. Film & HD. The story will be told through the pages of our global media partners and through a short 6 min film directed by Joe G.

The short film and story will be big. It may forever change the sport of surfing. Opening eyes to the potential of surfing/competing in a controlled environment. Literally a studio for conceptual surf based projects. Endless possibilities.

The short film will go viral. Launching June 18th in the Americas and June 19th in AU and EU. Dion will appear on magazine pages around the world wearing his signature +/+ collection. All editorial will tie back to relevant product, which should be seen, heard and felt by our retailers and consumers.

This is not YEAR ZERO. This is a short, conceptual, visually tantalizing experience. One that will shake the world of surf. This is… ELECTRIC BLUE HEAVEN

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