Billabong’s US Tradeshow
When you own a zillion brands, having a range release for each of them doesn’t make much sense – either financially for the company, or time wise for the retailers who are buying. Solution? Bring them all in one under one roof – brands and retailers – for a mini tradeshow! Fun!
Quiksilver do it (in Oz) and I’m pretty sure Billy do it in Aust as well, so it’s only smart that Billy in the US do it as well – which is what you’re looking at right here.
Held at Laguna’s Surf & Sand Hotel, which overlooks the ocean, the tradeshow brought in over 100 accounts to look at the latest ranges from Billabong Girls, Element, Element Eden, VonZipper, Nixon, RVCA, and the rest of the company’s 11 brands. By the looks of it, it would have been a fun two days.
More photos and info over at TW Biz