Zoo York Eyewear

Much like tee’s, eyewear is becoming (if it’s not already) one of the most saturated markets to enter. Yet more an more brands are throwing their hats in the ring, must be something in there I’m missing..

Anyway, ZOO YORK are the latest to launch an eyewear category. Coming into the marketplace with 12 styles, which is a big product line to kick off with. Styles range from the traditional aviators and wayfarers (including a foldable style) to a couple of big bulky styles for the large headed amongst us.

Overall? It’s fairly decent given their price points – $20-$30, styles that are popular and a product that seems to be in a highly disposable stage with the kids right now. They’ll probably be moving units, especially around summer time with the festivals.