The Loveless Collection | Electric

So last week we showed you the campaign behind this new collection from Electric. Figured if we show the ads and what not, we should at least show the product right? Makes sense…

3 styles. Knuckles. Mindbender. Detroit. All Jay-Z.

The Mindbender is the one that grabs your attention. Saw them on Andrew Doheny the other week, proving that some guys could pull them off, most guys should steer clear of them tho. These are real thick and have a certain Betty Boo vibe to them, a definite evolution of the Butterfly frame (aka the Deceiver model).

The Knuckles and Detroit models are for the men. Knuckles being a bit more trendy with it’s curves and shape. Detroit is like a softer version of the popular style guys (fuk knows what you’d call it) have been wearing for a while, gone is the blunt straight edge across the top replaced with a nice curve across the bridge, it’s still got the hard edged arm tho…

I have no idea if that made sense or not. Draw your own conclusions, if you’ve read this far apologies for wasting your time haha.