Eyewear is one of those fashion categories that often pays to take risks. Look at what Electric did a over decade ago. They came out with some a bunch of sharp styles that some people thought were reeky, but they successfully shook the shit out the eyewear market.
Headwear specialists Neff have taken a similar risk with their debut line of shades. While, they’ll probably be a bit too loud for some, adventurous people and festival goers will probably be more than happy to wrap a pair around their face.
They’re releasing four pairs at the Nike U.S. Open in Huntington next week. In the mix, they’ve thrown in a blade-esque style, a wayfarer, an aviator shape and a square frame (all can be seen in the photos above). Some of which feature polarised lenses and acetate frames.
The cost of all this? Under $60.00 per pair.
To celebrate the release, Neff has released this video that showcases the styles as well as some more of the colours.
Find out more at Neff