Footwear

Buy A Shoe :: Plant A Tree | etnies

By Lincoln Eather, On February 16, 2011

Buy A Shoe :: Plant A Tree | etnies

The etnies Rainforest is coming. Through a partnership between etnies, a Costa Rican indigenous tribe and a reforestation foundation, etnies will be planting at least 35,000 trees in Costa Rica through its Buy a Shoe, Plant a Tree project. I think this one time where it’s ok to completely regurgitate a press release, so read on to check what’s happening…

etnies is on track to plant at least 35,000 trees on the Maleku reserve in northern Costa Rica this year. The Maleku are an indigenous tribe with a way of life that revolves around the forest, and they are rightfully known as the guardians of the forest. For more than 150 years, the Maleku have had to fight for their trees that were depleted due to cattle farming and a horrible rubber-tree war, which led to a massacre, and nearly wiped out their tribe. The United Nations has sanctioned their land as a biological corridor to be restored and the international organization has officially marked 2011 as the “Year of the Forest” globally. The Maleku just need help obtaining the trees to reach their goal of reforesting the lands they live off of.

That’s where your help comes in – anyone who buys a pair of etnies Jameson 2 Eco shoes will help reforest Costa Rica one tree at a time. Together with La Reserva Forest Foundation and etnies’ “Buy a Shoe, Plant a Tree” program, the Maleku are helping to replenish the reserve with the trees that once maintained this community. La Reserva Forest Foundation is a non-profit organization dedicated to the recovery and preservation of indigenous tropical rainforests in Costa Rica.

This will also help Costa Rica in reaching its goal of becoming the first carbon neutral country by 2021, a pledge paralleled by Pierre-Andre Senizergues who set the goal several years ago for etnies to be carbon neutral by 2020.

Pretty neat huh? You gunna go get a pair? Here, go buy a pair now online!

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