Clothing

Generic Youth :: Launch LA

By Lincoln Eather, On July 30, 2012

Generic Youth :: Launch LA

All one of-a-kind pieces created from reclaimed garments and beach towels.

Generic Youth comes from the minds behind Modern Amusement and Maui and Sons. Some pretty big names there. No surprise then that there are some intensely interesting things being done by Generic Youth.

Every style is a reworked piece from recycled fabrics. The logo of the Pelican is rad.

To get their materials, Generic Youth hold regular BBQs, where you trade an old towel for a burger. Great idea! I just hope they wash those towels, there’s no telling how many old salty balls have been rubbed on your jumper before you put in on.

Loving the surfboard lampshade in their booth too.