Clothing

Afends :: Question Everything

By Tim Hawken, On November 22, 2011

Afends :: Question Everything

Afends new Question Everything range had just dropped online and in stores. Feast your eyes on the glory of the all seeing eye.

So, we all probably know by now that we’re holding a grudge against the term hi-summer, what does it mean really? nothing. it’s just a label to tell retailers which month drop they are buying, but when it comes to customer’s it’s all just a worthless name. we question it’s relevance. we question the need for capital letters at the start of every sentence. we question everything. ironic that Afends new ‘hi-summer’ range is titled just that: question everything.

Mens, ladies, tees, shorts, singlets…..it’s all there. I’m digging a lot of the art on the mens tee in particular. Better than a big fat stinky logo splashed on the front of something that your dad might wear to the first BBQ of the summer.

I’m just ranting now. So stop reading and start looking. The full mens and ladies lookitybooks can be seen here. There are also some clips below. Enjoy.

Available online.

AFENDS HIGHSUM11 MENS from AFENDS on Vimeo.

AFENDS HIGH SUM11 GIRLS from AFENDS on Vimeo.