Rhythm Summer ’12

“You’ve got to organize a shoot for Rhythm’s summer line. It’s noon and you’ve got until the end of the day.

No guidelines, no location, not much time. You’ve got ten tops, six bottoms, a photographer, and one skateboarding Saint, Christian Sereika. It’ll work.”

This was the situation facing the gents at Rhythm in the US a while back. The end result was shooting their lookbook of images in the back yard of Greg Lutzka’s mini-ramped, pooled, and lemon-treed backyard. Not to bad huh? The photos reek of Californian summertime, good thing I guess, seeing that’s the range their shooting for right?

Good location, easy lighting, results come. Read the whole entry over at Rhythm’s site, it’s an entertaining read.

PS We got a good look at what Rhythm have coming out later this year. Impressive, but more to come on that later…