Reef | Summer Preview ’11

Tell a lie, it’s not so much a preview, moreso a decent look at the range. Had X the head designer from Reef sit me down and give me the 101 on the new summer range Reef having come thru later this year. Pretty impressive indeed, X was nice enough to let us snap off a few shots of our more favoured pieces from the range.

Not due out til July/August, the range has a very relaxed beachy feel to it. Colors, patterns, trims show a good mix between the beach culture that this industry was built on and today’s tastes and interests of the modern surfer.

Key pieces to look out for include the Sminc walkshort, Zed singlet, Apache and Axe tee and of course the Belle Reve Hawaiian Shirt – it’s glorious!

I like it. You will too.