Long Lost…

Inhouse brands. A staple of many successful retail stores, why? Bigger bite of the margin, faster to market with product and easier – you get what you want. Co-op by Surfection are about to drop their own – it’s called ‘Long Lost’…

Running with a 12 piece collection for their debut, Long Lost is all about the basic – no prints here, no yardages, just basics, sweet sweet basics (or blankies as some others call them) Everyone has them in their collection and they’ve been a bit of ‘hip piece’ of late – especially amongst the chino wearing crowd. Fortunately, basics never go out of style.

Long Lost is aiming to deliver basics that are rich on quality with a strong attention to detail across a few categories – beanies, tees, chinos (ugh), knits, shirts and even socks!. We haven’t seen any in the flesh or thrown any thru a solid wash cycle to back up the quality claims, but it all looks pretty solid right now.

Check the images above and head over to any Co-op Store to get yourself some…