HUF Summer ’12
HUF has been around for 10 years, that’s a long time given the recent up an downs of the economy. Starting up in SF and setting trend defining stores in SF and LA, they’ve gone and shoot this lookbook in NYC.
Best thing about it is the panned back shots of the guys skating. Sure, there are some up close an personal shots of the product, but damn, how good does the panned back shot look? So good. Brian Kelley shot it, he’s good.
Everything you see here plus more should be hitting the stores pretty much now…