DAC :: Launch LA

Design Against Culture is no stranger to Empire Ave. We love what these guys are doing.

This was DACs first trip into the USA market. Their stuff suits the SoCal scene down to a tee: Pastel wash colours, funky yardage prints and short leg cotton boardies.

Plenty of people were passing, sticking their head in the booth to catch up with this brand from Sydney, who are all about fun times. So much fun, that Faz the sales guy was never in his booth. He was more interested in hanging with the Critical Slide guys at the bar and drinking honey-scotch cocktails. Fair enough.