Seems the race between the big boys to be first with their online stores up and running has been taken out by Quiksilver. You can now buy a full range of QS gear via their website til your wallet is empty or until your card bounces..

I just went thru the process of buying something in the store, be prepared for multiple steps (5 steps) before you give your CC info and then you have another three steps before the process is finished. Thats a long time, patience will be key… There’s nothing on the site yet that is hyping the online store so if your keen looking, be sure to hit the Products button on the menu below to get to the shop area…

First range getting the online treatment is the second summer offering, or high summer as its more affectionately known. We took a quick sniff on what’s available in the store right now, heard there is more to be added, but at the moment you can grab Diamond Dobby Boardshorts, Tees, Accessories, and some other stuff..

Word on the street is that Jetty Surf/SDS is about to drop their online store. City Beach, if you shop there, already has. And I’m sure it won’t be long until the other brands all get their acts happening and enter the online sales realm…

It’s certainly leading a new era for the surf industry, in many ways it’s creating a whole new playing field. Be interesting to see how it all unfolds..